Use Videos To Encourage Buying Decisions
People do not follow a simple linear path to buying a product online. There are a number of touch points where your audience does research before completing a purchase. They move back and forth looking for helpful details.
Several online shoppers are turning to video programs to help notify their buying choices. They are searching for videos that answer questions regarding what to buy and when. Merchandise hauls and recommendations from You Tubers also play a significant role in a buyer’s search for information.
Video content and video promotion can help your brand boost conversions. For instance, you might create how-to videos, product comparisons or product demonstrations. You can also reach out to influencers and You Tubers to help showcase your products.
Social Media Stories
To begin with, Snapchat came out with the concept of “My Story,” afterward Instagram and Facebook stories were introduced, then YouTube unveiled their own story format: Reels.
To keep it all right, here’s a Social Networking story timeline.
Since these kinds of stories vanish after a set period of time, this is a great opportunity for marketers to make good usage of FOMO (fear of missing out).
The benefits of using social media stories include:
- Increased brand awareness
- Constant engagement with followers
- Cost-effectiveness
- Increased traffic to your web page
- Opportunity to reach younger audiences
- Get inspired by some of these ways to use social media stories
- Use polls within Instagram Stories
- Add hyperlinks to your social media Stories
- Make the Most of Snapchat geofilters
- Add location tags
- Add mentions for additional brands along with your lovers
- Give live video a try when generating Stories
- Invite followers to explore more with clear call-to-actions
Direct messaging
In an attempt to get more personal with customers, brands are taking the dialogue to DMs. As a way of streamlining customer service and assisting in sales, direct messaging is now becoming one of the hottest digital marketing trends of 2020.
Through messaging apps like WhatsApp, Viber and Facebook Messenger, or via private messages on social media like Twitter or Instagram, brands are building stronger connections with their clients. These forums offer the convenience of text using the immediacy of a phone conversation, all within an environment the user is already familiar with from talking with friends.
Brands find DMing customers to be significant for forging relationships, while addressing complaints, taking orders, or perhaps simply goofing around. The significant stipulation here is the customer agreeing to it.
This technique works great when you encourage users to message you by providing your username or address, and possibly an exclusive deal or coupon code.
Quantify the Right Digital Marketing Metrics that Matter
On this issue of how businesses can do a much better job marketing, Rand talked about dimension. Particularly, the fallacy of influencer marketing.
He explained while entrepreneurs place dollars toward a channel like influencer marketing, brand advertising, events, and sponsorships, they seldom track those dollars. Even worse, these activities tend to be loosely connected to a company’s overall mission, vision, and goals.
“But on the other side, when it comes to organic search, content marketing, and email marketing, a lot of marketers are obsessed with proving ROI value based on last-click,” he says. “It is madness to underweight measurement in one sector and overweight another sector. By doing that, you lose your ability to be creative and thoughtful in tactical channels.”
Gen-Z and Millennials are mired influence marketing. While most influencer marketers exist on YouTube and Instagram, sway is found everywhere claimed Rand.
As an electronic marketing strategy, you would not wish to target the biggest influencers on the internet. Instead, concentrate your efforts on the maximum affinity and involvement instead of sheer size.
Great marketing occurs when manufacturers engage customers and trusted authority figures that they care about. Determine what articles they engage with organic channels. Earn superior brand exposure. Advertise to drive sales among those who are consuming these channels.
Update your content
And don’t forget the content you have already published.
In fact, Cyrus Yung, co-founder of SEO company Ascelade, said upgrading old content is a strategy that has served Ascelade nicely as Google has a freshness ranking factor and many websites eventually see content decay.
“They have old articles that have ranked well previously and have attracted backlinks, but the search traffic for that particular article is on a downward trend,” he said.
Mark Webster, co-founder of online marketing education firm Authority Hacker, stated 2019 was the year Authority Hacker focused on this tactic of refreshing old content instead of simply pumping out new, high quality content.
“After some testing, we found that making simple updates and tweaks and, most importantly, changing the date of the article to represent the newest revision [made] our rankings instantly [jump] up,” he said. “It’s no secret Google prefers fresh content but we had not anticipated this to be such an easy win.”
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