The world of search engine optimization is always changing. Google has been making changes to its algorithm that impact how it ranks websites in the SERPs and what content will show up for various queries. It’s important for any marketer to keep up with these changes, so they can be aware of new opportunities or threats when it comes to their SEO strategy. In this post, we’ll cover what’s new in Google SEO from a marketing professional’s perspective. We’ll also share tips on how you can stay ahead of the curve by staying informed about the latest trends and updates from Google Search Engine Optimization (SEO).
Mitch Gordon is an online marketing consultant who specializes in helping small businesses attract more leads through effective digital marketing strategies.
On Tuesday, Google revealed Core Web Vitals. Core Web Vitals is a new set of signals designed to help search engines understand the quality of any given website more quickly and accurately, in order to “help them surface high-quality content” and present it higher up in search results.
🔍 Google Search + Core Web Vitals = ❤️
If you’re curious about how SEO and speed play together, this is for you! @JohnMu has some tips on SEO, Core Web Vitals, and how using Search Console can improve your site’s vitals!
— Chrome Developers (@ChromiumDev) December 9, 2020
As a result, Core Web Vitals aims to give users the best possible results, while also allowing them to access relevant information as quickly as possible. The Core Web Vitals signals will be a part of Google’s Search Quality Rater Guidelines for evaluating websites in search results. Google promises that Core Web Vitals “will not directly impact ranking” but it will be important for webmasters to stay competitive.
– Mobile-friendliness is a feature that allows users to view mobile-optimized websites on any device, even if their original site is not optimized for mobile. Core Web Vitals will evaluate how well websites are optimized for mobile and provide helpful feedback to search engines in order to correctly classify sites that have not been optimized for mobile.
– Content freshness shows whether or not a site is continuously publishing new, relevant content on a frequent basis. Core Web Vitals will collect information about the frequency and quality of new content in order to give search engines a better understanding of the value that publishers are providing.
– HTTPS usage shows if a website is using secure, encrypted connections for visitors. Core Web Vitals will collect information about whether or not a site uses an encrypted connection and provide helpful feedback to search engines when sites need to be reclassified.
Page load time
– Page load time measures how quickly page loads, especially on slow Internet connections such as 3G or 4G. Core Web Vitals will collect information about the speed of page loading and provide helpful feedback to search engines to determine if sites need to be reclassified for slower connections.
Conclusion: Google’s latest update has been a big one, with some of the most significant changes in years. The algorithm is designed to surface more authoritative pages and weed out spam content, but that doesn’t mean you should panic or feel like your website is doomed if it does not rank as high as before. There are still plenty of opportunities for optimization and improvement so take advantage by reading this blog post from start to finish! What updates have impacted your site? Let us know in the comments below!