Like statistics, the purpose of this article is to make you informed. Here is the importance of mobile in organic search engine traffic, As we are well aware of the importance of SEO, but not everybody believes in its power for enhancing business or paid Search Marketing- which means a Google Ads focus in many countries.

importance of mobile in organic search engine traffic

importance of mobile in organic search engine traffic

This article is focused at assisting you in making good decisions about the working of your search marketing and generating the business case by keeping an eye on the returns of search engine marketing if you are using a Search Gap Analysis to estimate the returns.

Till mid-2019, mobile and desktop searches were mostly hand in hand, with mobile just leading every few months. However, June 2019 has shown mobile account for 50.71% of searches, with desktop reducing to 45.53%. Report shows, Google got the victory in the share of organic search from mobile.

Mobile Web Design And SEO:

According to the study, 24% of all visits on websites during Q4 2018 were from organic searches on mobile Phones. It was hoped that by the end of 2019, it would be increased to 79% which meant that the majority of visitors to your website would be browsing with a mobile device, urging your website to show and function in a proper way for mobile users. As per Google, approx. 61% of mobile users that reach your website will not come back if they face a problem acquiring or navigating your website and 40% of these users will finally reach the website of a competitor.

Audience Involved In Using Mobile Phones:

It is a wonder to know that more than 90% of the people are using Mobile Phones. And more than 60% of the audience and website visitors are visiting your site with mobile devices.  This can be dependent of the type of products or services your business provides. Service based businesses that work locally mostly allure much of the traffic through mobile devices.

Remember, many of the people are not using a desktop throughout the day but always keep using their smartphones. If someone thinks about a product or service that you give while being on a journey, they will find it out on their phone. Your business will be out of the race if you do not have an efficient mobile website.

Also, some of the tracking software includes data on the kinds of gadgets that users use to reach your website.  This makes it quite easy to glare which device your audience uses the most.

Creating the Content most easily available on Mobiles:

The content of your website plays an efficient part in SEO.  When you are making content for your website, you must keep your mobile users in mind.  Mobile devices have smaller screens which means that there the space for including your content is very less. You should better keep an eye on writing short and precise content that is not difficult for mobile users to learn, understand and navigate.